Diploma in Event Management

Dwitiya Mudra (As prescribed by the University)

Unit I: Introduction:

Introduction to communication- Basic forms of communication, process of communication, principles of effective communication.

Unit II: Business Manners:

Body language, gestures, dialogue skills, feedback skills, telephone dialogue, telephone etiquette and participating in business meetings.

Unit III: Presentation skills:

Tools of presentation, Effective guidelines for presentation, limitations to a good presentation, interactive presentation, overcoming boredom factors in presentation.

Unit IV: Group Communication & Art of effective listening:

Introduction, significance of group communication, problems in group communication, leadership skills, motivational forces. Meetings: Types of meetings, their advantages and disadvantages, conduct of meetings, chairman’s functions, role and responsibilities. Listening skills, Blocks to effective listening, improving listening skills, use of silence in communication.

Unit I:

Historical Perspective, Introduction to Event Management, Principal of Event Management, Concept and Designing. Types of Event, 5 C’s of Event Management 5

Unit II:

Understanding event management policies and procedures, roles & Responsibilities of an Event Manager, SWOT Analysis in Event Management, Risk Management, Permits and License for Events, PPL, IPRS, Contracts & Agreements.

Unit III:

Conduct of an Event: Steps, Budgets, Computer Aided Event Management, Advantages, Check List, Advantages, Public Relations – Advantages, Importance, Limitations, Types of Media used in Public Relations, Media Management, Brain storming,

Unit IV:

Corporate Events: Responsibilities of Corporate Event Manager.

Unit I:

Aim of event, Develop a mission, Establish Objectives, Preparing event proposal, Use of planning tools, Protocols, Dress codes, staging, staffing.

Unit II:

Event marketing: Nature of Marketing, Process of Marketing, Marketing Mix, Sponsorships, Image Branding, Advertising, and Publicity,

Unit III:

Event Safety & Security: Security, Occupational safety, Crowd Management, Major risks and emergency Reporting, Incident Reporting, Emergency Procedure.

Unit IV:

Event Leadership and Communication: Leadership Skills, Managing Team, Group Development, Managing Meetings, Written Communication, (Official, Semi- Official), Verbal Communication.

Project